Mini Program is a new application of WeChat. It is a parallel system with subscription number, service number and enterprise number. Mini Programs are applications that do not need to be downloaded and installed based on the WeChat ecosystem. Users can search and use the WeChat scan or search function. For mobile phone users, using small programs is as convenient as using WeChat's built-in functions. Open WeChat-click Discover-click Mini Program, a series of Mini Programs will appear. You can also search based on the name of the company or industry. For example, enter "glasses" to search, and "xx glasses city" and "xx go to home with glasses" will appear.
Compared with HTML5 page technology, applets can provide users with richer and more powerful functions. Compared with the mobile phone APP, there is no need to download and install deliberately, and it will not take up additional mobile phone space.
In 2017, WeChat had 889 million monthly active users. Through QR code entrance, Moments sharing entrance, Official account association entrance, WeChat message push, Official account menu entrance, WeChat article entrance, LBS entrance, etc., we quickly reached the promotion of WeChat mini programs. , WeChat users can go directly from one stop to improve efficiency and reduce churn. The integration of WeChat applets and corporate services makes it easier for customers to enter.
How do users find your applet?
First of all, users can use the WeChat search function to find you through your business name, brand, and industry terms. Secondly, you can introduce the Mini Program to your friends through various methods such as one-to-one sharing, official account push, official account menu, and geographic location. You can also promote your mini programs through offline QR codes and Moments.
